Project Summary:
This billboard concept was designed as a promotional piece for the survival exploration game Subnautica. The goal was to visually capture the thrill and danger of the game’s deep-sea setting while promoting multi-platform availability in a clean, engaging format.

Design Thought:
The composition uses vertical depth to mirror the ocean’s vast unknown. A descending submersible draws the viewer's eye downward into darkness, revealing a threatening creature in its headlights — a visual metaphor for discovery and risk.
A moody deep-blue gradient was used to evoke the claustrophobic depths of the ocean, while high-contrast lighting from the sub creates a cinematic spotlight effect. White and icy blue typography stands out against the dark background, maintaining readability from a distance. Platform icons at the bottom ensure functional clarity for where the game can be played.

Goal:
To deliver a striking, narrative-driven visual that immediately evokes the feeling of Subnautica. This design emphasizes atmosphere and engagement, demonstrating branding through storytelling, layout hierarchy, and platform-specific marketing considerations.