Project Summary:
This project was refined into a quirky and vibrant coffee shop and retail brand: Coffee Head Brews. Designed to capture the joyful energy of coffee culture, the brand revolves around a playful mascot, nostalgic styling, and an immersive brand experience—both in-store and on packaging.

Design Thought:
The character-driven identity is centered around a lively coffee bean mascot that creates immediate brand recognition. From the packaging to the storefront signage, the goal was to build a brand that feels friendly, energizing, and unmistakably bold. Visual storytelling is used throughout—inviting customers to “wake up and sniff.”

Color & Style:
A warm, retro-inspired palette of oranges, reds, browns, and blues was chosen to reflect classic diner vibes and the richness of roasted coffee. Rounded display typography and dynamic, bean-like motion graphics give the design a 1970s flair with modern cleanliness. The mascot adds an animated, collectible appeal across packaging and signage.

Goal:
To create a unique and character-driven coffee brand that stands out in both physical spaces and on shelves. This project showcases skills in logo design, environmental branding, merchandise mockups, and storytelling through visual identity.

LOGO

PACKAGING

AD

MOCK UPS